In 2001, the Australian National Rugby League (NRL) were looking to add an agent to their corporate hospitality roster. Their objectives included attracting a new wider audience and improving the quality of the corporate experience.
Match Point developed a targeted sales and marketing campaign, focussing on generating sales from traditional rugby league supporters in local businesses. Match Point also introduced superb quality service and entertainment which has secured high levels of repeat business.
Since Match Point's appointment, corporate business for NRL events has seen:
  • 425 % increase in attendance to corporate hospitality at Sydney NRL events
Australian National Rugby League (NRL)