Cricket Scotland's objectives were to increase profit margins through raising the profile of their corporate hospitality provision to a business audience. They wanted to increase prices, guests numbers and loyalty to Cricket Scotland.
MatchPoint were appointed to provide corporate hospitality for all Cricket Scotland's international games, following their approved status for One-Day International test matches.
MatchPoint embarked on a dedicated sales campaign targeting Edinburgh and Glasgow businesses and London organisations with an Edinburgh base. The level of delivery and service on the day is paramount due the need for repeat loyalty in following years. MatchPoint was appointed in 2005 and to date have delivered the following results for Cricket Scotland:
MatchPoint embarked on a dedicated sales campaign targeting Edinburgh and Glasgow businesses and London organisations with an Edinburgh base. The level of delivery and service on the day is paramount due the need for repeat loyalty in following years. MatchPoint was appointed in 2005 and to date have delivered the following results for Cricket Scotland:
- 65% of total revenue generated from the Scotland v England ODI was from the hospitality market
- 240% increase in corporate guests
- 350% increase in revenue from 2007 levels
MatchPoint's official hospitality options at the 2008 Scotland v England ODI recently won the 2009 Scottish Event Award for Best Corporate Hospitality.
"We have been delighted with MatchPoint's professional approach to the sales and delivery of our corporate hospitality programme. Their success throughout the duration of their contract with us has meant we have been able to take our new status in One-Day International matches to the next level."
Roddy Smith
Chief Executive, Cricket Scotland
"We have been delighted with MatchPoint's professional approach to the sales and delivery of our corporate hospitality programme. Their success throughout the duration of their contract with us has meant we have been able to take our new status in One-Day International matches to the next level."
Roddy Smith
Chief Executive, Cricket Scotland