Cricket Scotland's objectives were to increase profit margins through raising the profile of their corporate hospitality provision to a business audience. They wanted to increase prices, guests numbers and loyalty to Cricket Scotland.
Match Point were appointed to provide corporate hospitality for all Cricket Scotland's international games, following their approved status for One-Day International test matches.
Match Point embarked on a dedicated sales campaign targeting Edinburgh and Glasgow businesses and London organisations with an Edinburgh base. The level of delivery and service on the day is paramount due the need for repeat loyalty in following years. Match Point was appointed in 2005 and to date have delivered the following results for Cricket Scotland:
Match Point embarked on a dedicated sales campaign targeting Edinburgh and Glasgow businesses and London organisations with an Edinburgh base. The level of delivery and service on the day is paramount due the need for repeat loyalty in following years. Match Point was appointed in 2005 and to date have delivered the following results for Cricket Scotland:
- 150% increase in corporate guests attending over 3 years
- 140% increase in price per head over 3 years
- 280% increase in revenue in 2006
"We have been delighted with Match Point's professional approach to the sales and delivery of our corporate hospitality programme. Their success throughout the duration of their contract with us has meant we have been able to take our new status in One-Day International matches to the next level."
Roddy Smith
Chief Executive, Cricket Scotland
Roddy Smith
Chief Executive, Cricket Scotland