It was important to the SCGT to provide a high quality dining experience, regardless of the quality of the event. The revenue raised would play a vital role in funding the developing of facilities and service on-site at the grounds.

Sydney Cricket Ground Trust (SCGT) had 3 key objectives for their corporate hospitality programme:

1. To increase revenue by maximising sales of single day hospitality, (rather than seasonal) sales
2. to position themselves as the leading supplier of high quality summer event hospitality in New South Wales
3. to broaden the appeal of corporate hospitality at cricket events outside of the traditional buyer profile

Match Point Australia was appointed in 2004 to fulfil the SCGT's objectives to maximise revenue targets. A sales and marketing campaign was undertaken, targeting local Sydney businesses from the financial, legal, telecoms, pharmaceutical and IT sectors.

Three key one day international matches were targeted for the sale and provision of hospitality, alongside any other international matches to be staged at the grounds. A seated hospitality dining function was agreed alongside the sale of open air corporate box packages.

Match Point have to date, delivered the following results for the SCGT:

• 250% increase in total corporate guests attending
• 50% increase in price per guest for One Day Internationals
• 15% increase in price per guest for Test Matches
• 375% increase in total hospitality-generated revenue